This is a 2017 Jeep JKU Wrangler Chief edition. It was offered in three distinct colors: Rhino, Bright Blue, and Desert. It was produced in a limited run, with estimates suggesting that roughly 3,000 to 4,000 units were manufactured. Although Jeep did not publish exact production figures, the consensus among enthusiasts and collectors is that only a few thousand examples were made, making the Chief edition a relatively rare and sought-after find on the market.